Episode #89: Interview with Trevor Lorkings

Social Media Talks Podcast interview with Trevor Lorkings

On this week's show, we talk to Trevor Lorkings, The Digital Alchemist about The Difference Between Branding and Reputation. The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at Kompass Media

Trevor Lorkings Biography.

Trevor is a professional Web and Graphic Designer he is also a Brand Reputation Specialist with over 30 years experience in print design and Digital Marketing. 

Trevor Mantra is: Be Creative in a Digital World.

Topics covered in this episode:
  • The Difference between Branding and Reputation
  • How to Develop Your Branding
  • The Perception of Reputation
  • Controlling your Brand and Reputation
  • Monitoring and Reviewing Your Brand Message
  • Typography and Logo's
  • Being Consistent with your Brand
  • Brand Building

Listen to the full Podcast with Trevor Lorkings below.

Dinner Guest

Each week we ask our guest one question that is not related to the podcast, It helps us to gain a better understanding of the guest and some of their personal choices.

If you could invite anyone to dinner past or present, who would it be and why?

Trevor's answer to his dinner guest was Paolo Veronese  The Italian painter/Artist


Quote from Trevor Lorkings 

Branding is painting pictures in other peoples minds, Reputation is what people remember about you, Trevor Lorkings @Bizzy_Fizzy Click To Tweet


Links to Trevor Lorkings







Kate Walling

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Alan Hennessy is head of digital at Kompass Media and one of Ireland's Leading Social Media Experts. He is also a Social Media Consultant and Trainer and speaks about Social Media & Digital Marketing all over Ireland and in the UK. 

The Social Media Talks podcast is among the top marketing podcasts in the world.

 Contact Alan to have him speak at your company events or conferences soon.

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Posted in Branding, Marketing, Podcast, Reputation and tagged , , , , .

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