Episode #98: Interview with Alisa Meredith

Social Media Talks Podcast interview with Alisa Meredith

On this week's show, we talk to Alisa Meredith, Pinterest Expert and Content Marketer from www.alisameredith.com all about Understanding The Power of Pinterest.  The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at Kompass Media

Alisa Meredith Biography.

Alisa has been in marketing for over 20 years. She started in e-commerce website development and content marketing (before it was called content marketing). Soon, she was running a social media and blogging agency, which became a HubSpot partner agency.
Along the way she hosted several shows, including The Superheroes of Marketing where she got to interview marketing visionaries like Neil Patel. Alisa also has a live weekly show where she shares marketing tips and interviews smart professionals in the industry.
In 2017 she joined the team at Tailwind, a software platform that allows marketers and business owners to create, schedule, and publish to Pinterest and Instagram. When Alisa joined, her focus was on Content Marketing, but since they had no product marketing function, She naturally fell into that space, becoming the voice of the customer, watching trends, competition, working on messaging, go-to-market and launch plans.
Throughout my four years at Tailwind, Alisa also managed a large Pinterest ads budget and scaled acquisition while reducing cost. The weekly show she hosted with Jeff Sieh brought one to two thousand weekly live viewers and hundreds of comments per episode.
Topics covered in this episode:
  • Idea Pins
  • Gen Z Pinners
  • Pinterest becoming more social
  • Social Commerce on Pinterest
  • Pinners Behaviors
  • Pinterest Profile Building

Listen to the full Podcast with Alisa meredith below.

Alan Hennessy is head of digital at Kompass Media and one of Ireland's Leading Social Media Experts. He is also a Social Media Consultant and Trainer and speaks about Social Media & Digital Marketing all over Ireland and in the UK. 

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