Episode #70: Interview with Neal Schaffer

Social Media Talks Podcast interview with Neal Schaffer.

On this week's show, we talk to Neal Schaffer about The Power of Influencer Marketing. The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at Kompass Media

Neal Schaffer Biography.

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in the winter of 2019 will publish his 4th book, The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing.

Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.

Neal resides in Irvine, California but also frequently travels to Japan.

Topics covered in this episode:

• What is Influencer Marketing
• Working with People to help promote your content
• Leveraging Influencers Audiences create Tremendous Value
• Word of Mouth Marketing
• Employes Influencer Marketing
• Social Media Collaborations

Listen to the full Podcast with Neal Schaffer below.