Episode #67: Interview with Amanda Robinson

Social Media Talks Podcast interview with Amanda Robinson.

On this week's show, we talk to Amanda Robinson (The Digital Gal) chatting with Alan all about Going Beyond The Boost with Facebook Ads. The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at Kompass Media

Amanda Robinson Biography.

Amanda Robinson is The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert and her skill in building Messenger Chatbots. She advises for Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads, to Analytics, to Messenger Marketing Chatbots.

In recent projects, Amanda was a key player in #RoadToSocial, a Social Media Road trip across the US midwest covering 3 back to back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content.

Amanda’s real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient.

In addition, Amanda’s background in photography, graphic design, and her experience working for both small business and at a corporate level on a national scale gives her an edge on helping businesses get measurable results.

Topics covered in this episode:

• Going Beyond the Boast
• Facebook Ads
• Ad Components (Three Objectives)
• Choosing The Right Audience
• Targeting Ads
• Cold Audience V Warm Audiences
• Facebook Pixel
• Ad Placements

Listen to the full Podcast with Amanda Robinson below.